Author Archive

Jul 10

Get inspired

As owner of a creative services business, I get inspired from a variety of sources, from design to photography to film. Sometimes, it’s a simple story that motivates.

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Comments Off on The wrong question: How can we make this video “go viral”?

Confronted with an overload of information in today’s fragmented media landscape, businesses looking for an edge in their marketing efforts may design an ad or create a video with the sole intention of “going viral” to garner millions of impressions or views. Unfortunately, “going viral” is not a marketing strategy or even a tactic; it’s

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Comments Off on Surf securely at public hot spots

As a business professional, you may occasionally connect to the internet using free wi-fi hot spots at locations like Starbucks or the airport. While these internet connections are incredibly convenient, they are also unsecured, so you should take a few steps to protect yourself and your data from evil-doers…