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Small business owners: this one’s for you. While many of you have heard about social media and maybe even experimented with it as well, you may still be wondering exactly what it can do for your business.

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In today’s world, you’d be crazy to just build a website and declare your online marketing campaign complete. Your website is important. Absolutely. It’s the only place where you still have absolute control over your brand, your message, your products. But your website’s importance is tempered by the rise of mainstream acceptance of social media.

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Comments Off on Embrace new ad ideas for the New Year

To succeed in the current economic climate, your business can follow the failed recessional model of cutting advertising budgets and then losing market share, or, you can leapfrog your competition by intelligently investing in ways to reach more of your customers. Today, many small businesses are simply not familiar with how to leverage technology and

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