I took a call from a journalist at the Florida Times-Union today, and he asked: Can you really make money by creating and selling an app, given development costs and the 300,000 apps already in the Apple App Store?
The short answer is yes. Now for the long answer.
It’s time-consuming and may be difficult if you’re unfamiliar with the software business, but it’s certainly not impossible. Here’s my advice:
For individuals with an amazing app idea, I encourage you to market-test the idea. Go beyond friends and family and survey your potential buyers. Has someone else developed a similar app already? What are the reviewers saying about your competitors? What can you do better? Is it even possible to do what you want to do? iPhones and iPads are awesome devices and seem like they can do anything, but they run with a limited amount of memory and storage, and some areas of development are off-limits or constrained by Apple’s guidelines.
For businesses, adding an app to your marketing arsenal makes a lot of sense – as long as your customers are in that space. Being able to interact with your clients on their terms will gain you brand loyalty and repeat business.
Ultimately, you want to treat the project like your own business. Research the idea, contact different vendors and solicit proposals, choose the best firm, and develop your marketing and customer service plan in the early stages of development. How much should you price your product? Should you offer a lite version for free, supported by iAds? What will you do for promotions? How often should you upgrade? How will you handle tech support?
Even with the best plans, sometimes you need a little luck. As far as apps go, your “luck” is catching the attention of Apple and having your app featured on the home page of the App Store. If your app gets that attention, then congratulations: you’ve won the app lottery. 1 in 300,000 vs Powerball odds? With an app, your odds are better.
Of course, The Red Building Group can help improve your chances of success. With two successful apps in the App Store and our first video game currently under development, The Red Building Group has the app expertise to help you develop and market your app concept. Contact us and we’ll be happy to offer you a free consultation and proposal.
WordPress is amazing – not only is it the most customizable, frequently updated, comprehensive and community supported blog software available today, it’s also free. And with the new features in its 3.0 release, using WordPress gives small business owners even more reasons to use a WP installation as a content management system.
Here’s the bottom line on upgrading your iPhone 3G or 3Gs to the newly announced iPhone 4: if your current iPhone contract expires this year, you’ll be able to get the new iPhone 4 at subsidy prices (16GB for $199 / 32GB for $299).
For more info, check out Cnet.com’s comprehensive coverage.