To succeed in the current economic climate, your business can follow the failed recessional model of cutting advertising budgets and then losing market share, or, you can leapfrog your competition by intelligently investing in ways to reach more of your customers. Today, many small businesses are simply not familiar with how to leverage technology and online tools to reach new customers and keep current clients happy.
Take advertising, for example. Even if you continue to spend incredible sums on TV or radio spots or print ads, those are simply not effective if you’re targeting a particular segment of a market. How many people really watched, listened to, or read your ad? You may have a ratings guide or audit from the publisher, but no real-time data to know exactly how many people are engaging with your ad. In contrast, running digital display ads and an email marketing campaign not only allow you to drill down to the exact geographic and demographic you’re trying to reach, you can also precisely measure how many people saw your ad, clicked on your ad, read your email, and more.
Perhaps you’ve already dipped your toe into the digital waters but are a wee bit overwhelmed. Fortunately, The Red Building Group is here to help you build a successful foundation. From search advertising to email to display, we can help you develop your message online to drive sales. Contact us today for a free consultation.
People used to talk about your business or your products among friends or around the water cooler. Now the water cooler is everywhere – Facebook, MySpace, blog comments, Twitter, Amazon reviews, and on and on.
How can you find out what’s being said and still avoid surfing the web all day?
Set up a Google Alert, for starters. Choose a keyword or phrase to search, enter your email address and desired frequency, and you’ll begin to receive a list of stories, blogs and comments in your inbox. Then, join the conversation! Be transparent – advertise who you are and leave a comment, respect others’ opinions and correct the record if you see something false or misleading.
If you’re looking to kickstart your social media search campaign, ring the doorbell at The Red Building Group. We have experience in a wide range of tools to turn the conversation in your favor.