Posts Tagged ‘advertising’
Confronted with an overload of information in today’s fragmented media landscape, businesses looking for an edge in their marketing efforts may design an ad or create a video with the sole intention of “going viral” to garner millions of impressions or views. Unfortunately, “going viral” is not a marketing strategy or even a tactic; it’s
To succeed in the current economic climate, your business can follow the failed recessional model of cutting advertising budgets and then losing market share, or, you can leapfrog your competition by intelligently investing in ways to reach more of your customers. Today, many small businesses are simply not familiar with how to leverage technology and