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Small business owners: this one’s for you.

While many of you have heard about social media and maybe even experimented with it as well, you may still be wondering exactly what it can do for your business.

Running a social media marketing campaign can deliver many bottom line benefits. In this post, I’ll detail how social media improves your ranking with search engines.

If you’re looking to increase the number of people visiting your website, then creating and maintaining a Facebook page or a YouTube account – complete with links leading back to your site – will help you raise your own website’s search engine ranking.
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That’s because one of the ways search engines rank websites is by counting the number of quality links leading to your website. The more quality links, the higher the rank.

Millions of people are visiting social media websites, so those sites are certainly considered by the search engines as having “quality.” Thus, by having links from quality sites lead back to your site, you’ll increase your ranking.

Search engines also like fresh content. By regularly adding text, photos and videos to your social media accounts, and linking those items back to your own website, you will keep your site and entire online profile fresh and compelling.

Of course, increasing your ranking is fundamentally tied to increasing sales: the more website visitors, the greater the number of opportunities you have to convert the visitor into a customer.

You may be wondering: should I hire someone to manage our business’ social media, or should I just manage it myself?

The answer depends on the amount of time you want to commit, and your marketing expertise. Do you have 1 – 2 hours each day to interact with your customers online, and reach out to new ones? Do you understand keyword analysis, segmentation, and best practices among the major social media networks? Do you have experience in reporting and analysis to test and adjust your campaign to deliver the results you’re looking for?

If the answer is yes, then by all means, manage your social media accounts in-house.

If the answer is no, then you should seriously consider outsourcing your social media efforts at least to get started, and then with follow up to receive training on how to manage your accounts, so that you can eventually lead the effort yourself.

Whichever route you choose, participating in social media is essential to beating your competition, staying relevant, and offering the highest levels of customer service.

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