How many e-newsletters do you subscribe to? How many of those subscription emails do you read? How many are formatted so you can read them? And out of those, how many do you click through? How many e-newsletters do you love?
While email marketing is a cost effective way for a small business to keep in touch with customers, drive sales and enhance brand identity, it’s tough to rise above the daily deluge of information. It may sound simple, but to be successful in your email marketing campaign, you must provide value: what’s in it for the reader? A coupon? New product announcement? Event invitation? That’s it?
Always focus on the benefits – give ’em what they want. And then give ’em what they want before they know they want it. Follow it up with accessibility – how many of your readers check their email on a Blackberry? Gmail? Yahoo? Outlook? iPhone? Design for it, and stir in the right amount of personalization, timing and frequency. Then test, and test again, check your reports, refine it a little more. You’ll soon have an e-newsletter inspiring amore.
Welcome to the new site of The Red Building Group!
While the old site fit well on an iPhone, this upgraded building will offer instant access to company news and marketing muse, so you’ll have the info you need to reach new customers and keep your current clients happy.