Posts Tagged ‘internet’

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Comments Off on The wrong question: How can we make this video “go viral”?

Confronted with an overload of information in today’s fragmented media landscape, businesses looking for an edge in their marketing efforts may design an ad or create a video with the sole intention of “going viral” to garner millions of impressions or views. Unfortunately, “going viral” is not a marketing strategy or even a tactic; it’s

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