Posts Tagged ‘media’
by J P
Comments Off on The wrong question: How can we make this video “go viral”?
Confronted with an overload of information in today’s fragmented media landscape, businesses looking for an edge in their marketing efforts may design an ad or create a video with the sole intention of “going viral” to garner millions of impressions or views. Unfortunately, “going viral” is not a marketing strategy or even a tactic; it’s
In today’s world, you’d be crazy to just build a website and declare your online marketing campaign complete. Your website is important. Absolutely. It’s the only place where you still have absolute control over your brand, your message, your products. But your website’s importance is tempered by the rise of mainstream acceptance of social media.